the Home

AMUSEZ-VOUS BIEN

ABOUT JENNI

GET TO KNOW ME

Jenni ProfileBy day, I work as an online content manager for a DC-area nonprofit. In the evenings, I serve as editor-in-chief for The Found Poetry Review, a literary journal I also founded. I have a cat named Ulysses.

I like listening to podcasts every morning; going to modern and contemporary art museums; walking around my apartment barefoot; binge-watching past seasons of highly acclaimed television shows that everyone else has been watching for years; wearing perfume every day; drinking Coke Zero; debating the fine points of AP Style with colleagues (aka, the Grammarati); talking with my hands; keeping bookstores in business; buying domain names for websites I’ll never have time to build; going to  early weekend matinee movies alone; supertasting; reading famous poems out loud; Jonathan Safran Foer books; wearing black ballet flats with every outfit; adapting song lyrics to fit my cat  (e.g. “You’re so vain, you probably think this food is about you” and “I knew you were in trouble when I walked in”); wearing yoga pants; watching Jeopardy!; sending unreasonably lengthy emails; coming up with bad puns; saving money in my 403(b) retirement account; viewing documentaries on Netflix; sleeping on feather pillows; applying lip gloss every hour; stretching out my hips; making faces in business meetings; and eating penne by sticking a single fork prong through each piece.

I dislike the sound of metal utensils against bowls and plates; when people speak in business buzzwords instead of talking like human beings; rhyming poems; greasy face prints on the Metro windows; when people are rude to cashiers and waiters; doing laundry; Scotch Brite pads; the sound of fingers rubbing against a balloon; driving a vehicle; most vegetables; Joseph Conrad novels; when people clip their fingernails in public;  coffee in general; and residents who ignore homeless people on the street.

Ulysses likes ham and everyone who comes to visit. He dislikes 95 percent of the cat toys purchased expressly for his entertainment.

Ulysses Cat

Professional Work

Professional Work

WORK EXPERIENCE

ONLINE CONTENT MANAGER

GOODWILL INDUSTRIES INTERNATIONAL

June 2009-Present

At Goodwill Industries International, I oversee strategy and content management for the agency’s award-winning public-facing blog and podcast, as well as our newsletters. I also serve as managing editor of GoodwillTODAY, the online news portal and daily newsletter for the international Goodwill enterprise.

Choreographing content for these channels requires constant and open communication with more than two dozen professionals from GII, Goodwill agencies and the public. Measuring user uptake and engagement with these web products is also a priority, and I use these figures to report quarterly on progress to annual goals (aligned with our strategic plan) and to make adjustments to content where needed.

My expertise in content production has led to my engagement in several other initiatives. My roles have included architecting Homefront Chats, the video-based storytelling initiative featuring OEF/OIF veterans being served by Goodwill’s Operation: GoodJobs program, and co-producing our award-winning annual videos showcasing Goodwill program participants. I also support Goodwill’s public website and intranet development, contributing in the areas of content, information architecture and user experience.

Previous roles at Goodwill: Communications Specialist (June 2009-January 2011) and Senior Communications Specialist (January 2011-January 2013).

ONLINE CONTENT EDITOR

CHANGING LIVES THROUGH LITERATURE

January 2008-August 2009

At Changing Lives Through Literature, I worked with the organization’s director to launch the agency’s official blog, Changing Lives, Changing Minds and promote it within relevant online communities and local media outlets.

I collaborated with experts in the education and criminal justice communities to contribute weekly posts on the role of literacy and learning on human behavior and their potential to reform individuals with criminal backgrounds. I also participated in content creation by crafting blog posts on topics pertinent to the mission of CLTL.

Posts from all authors were edited to adhere to style standards and to best practices in writing for the web.

PROFESSIONAL WRITING PROGRAM ASSISTANT

UNIVERSITY OF MASSACHUSETTS DARTMOUTH

September 2008-May 2009

As the assistant for UMass Dartmouth’s graduate Professional Writing Program, I regularly collaborated with faculty and other subject-matter experts to create promotional materials such as press releases, brochures and the English Department print newsletter. Upholding the department’s professional image in print, oral, and electronic communications with outside parties was also a key priority.

Research was also an important part of my role. I conducted department-improvement analysis and conveyed recommendations and findings in written reports to faculty. I also supported faculty members with professional research and publishing projects.

MANAGING EDITOR

TEMPER LITERARY JOURNAL

April 2008-May 2009

As the managing editor for the University of Massachusetts Dartmouth’s literary journal, Temper, I oversaw the day-to-day operations of the publication, including editorial and design meetings, print and electronic promotional efforts, and the production process.

I appointed and managed the journal’s designer and editorial staff, collaborating with them to deliver content and complete tasks according to the annual marketing and distribution plans I developed.

Post publication, I organized and emceed the annual launch party for the new issue and developed a transition plan for the incoming editor.

 

OTHER WORK EXPERIENCE

  • - Marketing Intern @ Maine State Music Theatre (May-August 2008)
  • - Technical Communications Teaching Fellow @ the University of Massachusetts Dartmouth (August 2007-2008)
  • - English Language Instructor @ French Ministry of Education in Dijon, France  (October 2006-April 2007)
  • - Marketing Intern @ University Press of Kentucky (2005-2007)
  • - Circulation Assistant @ William T. Young Library (2003-2006)


TALKS AND PRESENTATIONS

  • - 2013 – “The Convergence of PR and Journalism: New Careers in Content Marketing” (New York Press Club Foundation Conference)
  • - 2013 – “Writing for Social Media: PR Secrets of Stellar Tweets, Tags, Hashtags and Social Updates That Build SEO, Followers and Sales” (PR University)
  • - 2013 – Presentation on content marketing for George Washington University graduate students
  • - 2013 – Presentation on digital PR and content marketing for George Mason University undergraduate students
  • - 2013 – Cross-Channel Storytelling Cohort Facilitator (Goodwill Summer Conference)
  • - 2012 – “The Goodwill Shop Show” [Producer] (Goodwill Summer Conference)
  • - 2011 – “Grow Your Goodwill’s Blog: Content Models that Work” (Goodwill Summer Conference)
  • - 2011 – “Communicating Goodwill: Strengthening the Brand through Style and Consistency” (Goodwill Summer Conference)

 

 

EDUCATION

MA IN PROFESSIONAL WRITING

UNIVERSITY OF MASSACHUSETTS DARTMOUTH

August 2007-May 2009

At UMass Dartmouth, I was awarded a teaching fellowship in 2007-2008, and was named the program’s sole graduate assistant for 2008-2009. Upon graduation, I was awarded the Augustus Silva Award, given to a single graduate student for outstanding graduate work in English. My thesis portfolio focused on arts communications, with coursework in web 2.0 technologies, copyediting, grant writing, rhetoric, stylistics and more.

BA IN ENGLISH AND FRENCH

UNIVERSITY OF KENTUCKY

August 2002-May 2006

I was awarded the four-year Presidential Scholarship to attend the University of Kentucky, where I was also appointed to the university’s Honors Program. After double-majoring in English and French, I graduated Summa Cum Laude with honors in both fields, and was named a member of the Phi Beta Kappa honor society.

CERTIFICATE IN WEB DESIGN

UNIVERSITY OF MARYLAND UNIVERSITY COLLEGE

To be completed in December 2013

I am currently pursuing a certificate in web design, with coursework centering on XHTML, CSS, XML, JavaScript and digital image manipulation.

 

SKILLS

WEB WRITING AND EDITING

MARKUP AND STYLE SHEET LANGUAGES
HTML/XHTML, CSS, XML

CONTENT MANAGEMENT SYSTEMS
WordPress, Alfresco, SharePoint, LifeRay, Drupal

EMAIL MARKETING SERVICE PROVIDERS
MailChimp, Constant Contact, Blackbaud Sphere

BLOGGING PLATFORMS
WordPress, Blogger, Tumblr

SOCIAL MEDIA NETWORKS
Facebook, Twitter, Pinterest, YouTube, Foursquare

OTHER SOFTWARE AND APPLICATIONS
Adobe Dreamweaver, Adobe Photoshop, Adobe InDesign, Microsoft Office Suite, Wufoo, HootSuite, TweetDeck

 

AWARDS

Team projects and initiatives I have worked on have won:

2013 – Communicator Award – Silver Award of Distinction – Nonprofit Online Video
2013 – LACP Inspire Award – Platinum Award for Corporate Publishing
2013 – LACP Inspire Award – Top 50 Corporate Publishing Materials (#11 out of nearly 550 entries)
2013 – AVA Award – Gold Award
2013 – AVA Award – Honorable Mention
2012 – LACP Spotlight Award – Platinum Award for Organizational Video
2012 – LACP Spotlight Award – Bronze Award for Best In-House Video
2012 – LACP Spotlight Award – Bronze Award for Organizational Video
2012 – LACP Spotlight Award – Top 100 Communications Materials (#30 out of nearly 1, 500 entries)
2012 – Telly Award (Bronze) – Charitable / Nonprofit Video
2012 – APEX Award – Video Publication
2010 – SNCR Excellence in New Communications Award – Online Publishing and Blogging
2010 – Silver Inkwell Award – Social Media Strategy
2010 – APEX Award – Best Microsite or Individual Web Page

PUBLICATIONS

  • - 2013 – “Crowdsourcing Your Employee Communications.” PR News Employee Communications Guidebook, Volume 4.
  • - 2012 – “People with Disabilities Empower Themselves to Achieve Job Success.” Working! Magazine. Volume 15, Number 2.
  • - 2010 – “Goodwill Empowers Job Seekers to Begin Green-Sector Careers.” Working! Magazine. Volume 13, Number 1.

 

Published Poetry

POEMS ONLINE AND IN PRINT

Below is a list of my poems published in print and online literary magazines. I am primarily a 'found' poet who curates words and phrases from other sources, then remixes them into new pieces. I am perpetually working (and not) on a manuscript of found poetry called FEST, sourced from David Foster Wallace's "Infinite Jest." In the past years, I have given readings at The Writer's Center in Bethesda, MD, and VisArts in Rockville, MD.

Poetry Editor

THE FOUND POETRY REVIEW

In 2011, I founded the Found Poetry Review, the first literary journal of its kind dedicated to publishing found and erasure poetry. As the editor-in-chief, I oversee major aspects of the journal, including promotion, submissions management, editorial review, social media and online outreach, and cover design and page layout.

I also lead special projects, including two related to National Poetry Month. In 2013, I led the launch of Pulitzer Remix, an initiative that united 85 poets to write and post one found poem per day from the 85 Pulitzer Prize in Fiction-winning source texts during the month of April. The initiative resulted in the creation of more than 2,500 poems, which attracted 175,000 page views and more than 12,000 comments.

In 2012, I coordinated a successful Kickstarter-funded campaign for the Found Poetry Project, an initiative that distributed 500 found poetry kits in communities across the U.S. and abroad. Kit finders wrote poems from the materials in their kits and submitted the resulting poems on the project’s website.

For more information, visit the Found Poetry Review website.

Contact Me

Get in Touch